Campina Grande, located in the state of Paraíba, Brazil, is a vibrant and dynamic city known for its rich history, diverse culture, and welcoming spirit. With a population of approximately 400,000 residents, it is the second-largest city in the state and an important economic and educational hub in the northeastern region.
Famous for its festivities, Campina Grande hosts 'The Biggest São João in the World,' an event that draws thousands of tourists each year to celebrate northeastern culture through music, dance, cuisine, and folk traditions. The city is also known for its fruit production, particularly apples and bananas, which contribute to the local agricultural sector.
In addition to its cultural heritage, Campina Grande is a center for innovation and technology, with several higher education institutions, such as the Federal University of Campina Grande, the State University of Paraíba (UEPB), and the Federal Institute of Paraíba (IFPB), attracting students from all over Brazil. The city provides a favorable environment for research and development, particularly in information technology and engineering.
Visitors can enjoy various local attractions, including the Parque do Povo, Açude Velho, and Estação Velha, offering spaces for leisure and community gatherings. Campina Grande’s culinary scene also offers a taste of authentic northeastern cuisine, with dishes like 'carne de sol' (sun-dried beef), 'baião de dois' (rice and beans), and delicious sweets made from local fruits. The warmth and hospitality of the people of Campina Grande make it a welcoming and enjoyable place to experience the region’s beauty and traditions.
